Online reputation management (ORM)
is about improving or restoring your name or your brand's good standing. This
is by countering, weakening or eliminating the negative material found in the
Internet – defeating it with more positive material to improving your
credibility and customers' trust in you.
What is Online Reputation
Management?
Basically,
online reputation management is the process of controlling what shows up when
someone Google’s your name. We'll show you how to promote positive content to
the top of your search results and push unwanted content (negative, irrelevant
or competition) farther down to ensure that when someone Google’s you, their
results are populated with positive, relevant content about you.
