Online reputation management (ORM)
is about improving or restoring your name or your brand's good standing. This
is by countering, weakening or eliminating the negative material found in the
Internet – defeating it with more positive material to improving your
credibility and customers' trust in you.
What is Online Reputation
Management?
Basically,
online reputation management is the process of controlling what shows up when
someone Google’s your name. We'll show you how to promote positive content to
the top of your search results and push unwanted content (negative, irrelevant
or competition) farther down to ensure that when someone Google’s you, their
results are populated with positive, relevant content about you.
Why
should you care?
Why
should you care about your online reputation? Well, if you’re a farmer in
Elbonia* perhaps you don’t need to worry about what people are saying about you
online. And indeed, there are many individuals and companies that are
blissfully unaware of their online reputation and likely won’t ever read this.
For the rest of you, a single statistic might just get your attention:
90%
of us trust the recommendations of others (Source: Forrester Research)
Notice, this is 90%
of anyone else. Not
just friends or family recommendations, but the recommendations of any random
stranger that happens to have a computer connected to the internet. With the
rise of social media, you and I have placed our trust in the endorsements and
critiques of complete and total strangers.
Not just for
company brands
What reputation are you trying to
improve? Your personal name? Your company brand? Your products? Your…..?
As you make your way through the
upcoming lessons, try not to get caught in the trap of thinking that some of
the advice only applies to company reputations, or skip a recommendation that
you feel is aimed at individuals. I’ll be sure to point out any strategy that
works better for personal versus corporate reputation management, but, for the
most part, the two are interchangeable. In fact, on day 2, you’ll see just how
closely personal and company reputations are entwined. What is important is
that you actually do something with the lessons you learn.
You can contact me also on Twitter: https://twitter.com/expert_in_orm
Connect with me on LinkedIn : https://www.linkedin.com/in/harpreetbabbar
or you can view my Page on About.me : www.about.me/harpreetbabbar
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